One way that various interest groups help make a change, and enable improvements when it comes to multiple issues that they deem essential, is by creating and fostering, what is called groupthink. The concept of groupthink is a psychological phenomenon that happens when a group of people who share a common interest, have a desire for harmony, that exceeds their passion for anything else. This means that the members of these groups, try their best to mitigate, and avoid conflict, as well as reach a consensus decision, without any real evaluation of alternatives or perceptions. Groupthink can, and does, impact decision making, depending on the size of the group, as well as its cohesiveness and context.
Another psychological concept is deindividuation. This is when the idea of self-awareness is lessened and becomes a grey area. This can be both a good, and bad, thing depending on the situation, and the group.
Groupthink avoids controversial issues, and there is no independent thinking or individualism. This can cause a lack of creativity and implications for those who are not in the group. On the more beneficial side, groupthink encourages members of the group, as well as prospective members, to think differently, and to create a unified front. This sense of unity is helpful in making the change, or starting a more significant conversation, when it comes to the issues, topics, or ideas, the interest group shares.
Though many psychologists view or allude to, groupthink being a negative concept, it can, and has, made a positive change in many situations, and works well in interest, and particular interest, groups. The benefits of groupthink include cohesiveness, mutual respect, and understanding. Also, groupthink results in timely decision making.
Groupthink helps interest groups reach their mutual goals, and helps make a change and a societal difference that is impactful.